BQ-4-Relevance

Our relevance scoring framework prioritizes campaign alignment with a weighted approach focused on three core dimensions:

1. Topic Alignment (80%) Measures direct congruence with active campaign themes through our Theme Match Score. Content receives higher ratings when it:

   • Explicitly addresses current campaign topics

   • Incorporates campaign-specific hashtags and keywords

   • Demonstrates clear understanding of campaign objectives

2. Contextual Fit (10%) Evaluates audience-platform appropriateness via the Audience & Platform Fit metric. This considers:

   • Target audience relevance (crypto-native vs. general)

   • Platform-optimized formatting (threads for complex topics)

   • Tone and style matching community expectations

3. Timeliness (10%) Assesses temporal relevance through the Currentness Score, rewarding:

   • Connections to real-time events and announcements

   • Participation in trending conversations

   • Information freshness

Campaign-Specific Examples:

Campaign	High Relevance (100)	Low Relevance (20)
DeFi Week	Uniswap V4 hook mechanics	NFT art analysis
ZK Month	zkEVM type comparisons	Bitcoin mining economics